BUILDING
EXPERIENCES
ROOTED IN CULTURE,
SPEED, AND
CONNECTION
From hospitality and products to media and partnerships, Waltrip Brands brings people together through racing heritage
and authentic American tradition. EXPLORE OUR BRANDSPARTNER WITH US
BUILDING EXPERIENCES ROOTED IN CULTURE, SPEED, AND CONNECTION
From hospitality and products to media and partnerships, Waltrip Brands brings people together through racing heritage and authentic American tradition. EXPLORE OUR BRANDSPARTNER WITH USBuilt on Experience. Designed to Scale.
Waltrip Brands is a modern platform company built around hospitality, products, and media. Rooted in racing culture and driven by storytelling, we bring brands to life through experiences people remember.
We don’t chase moments – we build them.
Our Platforms
Waltrip Brewing & Hospitality
Where the Waltrip name comes to life. Food, beverage, and live experiences built around connection, fun, and authenticity.
Waltrip Media Group
A modern media and partnership platform built for storytelling, content, and brand collaboration — fast, flexible, and future focused.
Waltrip Sports & Entertainment Group
Representing & collaborating with leading sports personalities, athletes and properties from auto racing, collegiate & professional sports, and lifestyle.
Waltrip Heritage & Products
Timeless Americana through apparel, merchandise, and licensed goods that celebrate craft, culture, and legacy.
Racing Heritage Meets
Modern Business
Founded by two-time Daytona 500 champion Michael Waltrip, our brands embody decades of racing authenticity and a deep connection with American culture.
From the track to taprooms, racing to restaurants, from broadcast booths to barbecue beers, we create experiences that bring people together around shared passion and tradition.
Leadership Team
Michael Waltrip
FOUNDER
Two-time Daytona 500 champion and FOX Sports analyst
Bryan Sperber
CHIEF EXECUTIVE OFFICER
Leading strategic growth and platform expansion
John Andrews
CHIEF MARKETING OFFICER
Professor at Lenoir-Rhyne and strategic marketing advisor
J. Glynn Gross
CHIEF FINANCIAL OFFICER
Seasoned Executive Business Operations Leader
Chris Brown
VICE PRESIDENT OF SALES
Leading distribution and retail partnerships
Kyle Roberts
DIRECTOR OF MEDIA
Seasoned Digital Marketer, USF Alumi, NHRA National Champion, FAA Private Pilot
Jillian Camilleri
MARKETING PROMOTIONS MANAGER
Professional Promotional Marketer, University of South Carolina Alum
Levi Duncan
BREWMASTER
Levi brings exceptional craft brewing expertise to our beer program, developing recipes that honor racing tradition while pushing flavor boundaries. His commitment to quality ensures every Michael Waltrip beer delivers the authentic experience our fans expect.
Why Waltrip
Let’s Build Something Together
We collaborate with brands, creators, and operators who believe in experiences that matter.