Waltrip Brands
Built on speed.
Built on connection.
A house of businesses built around one audience. Founded by two-time Daytona 500 champion Michael Waltrip, Waltrip Brands builds and backs companies across beverages, hospitality, media, sports and products, with more as the house grows.
The house
One audience, many businesses
Every business under Waltrip Brands shares the same following, the racing-heritage audience Michael Waltrip has spent a career earning. That shared audience is why they belong together, and why the next one fits.
What we build across
The kinds of businesses we build
Brewing Michael Waltrip Brewing and the beers that carry the name. 
Hospitality Bars, venues and gathering places built around good company. More to come. 
Media Group Content, storytelling and brand collaboration across the Waltrip channels. 
Sports & Entertainment Representation and collaboration with athletes, personalities and properties across racing and beyond. 
Heritage & Products Apparel, merchandise and licensed goods carrying the Waltrip name and racing heritage. Latest
Company news
Waltrip Brands sponsors Thad Moffitt in two late model races
Richard Petty's grandson carries the Waltrip Brands colors at Florence and Caraway.
September 8, 2026
Michael Waltrip Brewing joins Copp Motorsports Development for Florence CARS Tour
A race-weekend partnership for the CARS Tour event at Florence Motor Speedway.
September 4, 2026
Michael Waltrip Brewing named official beer partner of Old Town Revival
Pouring at the Ride In, Drive In, Run What You Brung event at Goose Creek Airport.
August 18, 2026
The team
Who runs it
A racing champion, a sports-business executive, a retail-media pioneer and a digital-media lead. The leadership behind the Waltrip name.
