About

A brand house built on racing heritage

Waltrip Brands is a modern media and partnership company founded by two-time Daytona 500 champion Michael Waltrip. It brings together hospitality, beverages, products and media under one name, built around culture, speed and connection.

Michael Waltrip

Brewing

Michael Waltrip Brewing and the beers that carry the name.

Hospitality

Bars, venues and gathering places built around good company. More to come.

Media Group

Content, storytelling and brand collaboration across the Waltrip channels.

Sports & Entertainment

Representation and collaboration with athletes, personalities and properties across racing and beyond.

Heritage & Products

Apparel, merchandise and licensed goods carrying the Waltrip name and racing heritage.