Waltrip Brands
News
Announcements and updates across the company and its pillars. Drafted by the content engine, verified against sources, approved by a person before publishing.
Waltrip Brands sponsors Thad Moffitt in two late model races
Richard Petty's grandson carries the Waltrip Brands colors at Florence and Caraway.
September 8, 2026
Michael Waltrip Brewing joins Copp Motorsports Development for Florence CARS Tour
A race-weekend partnership for the CARS Tour event at Florence Motor Speedway.
September 4, 2026
Michael Waltrip Brewing named official beer partner of Old Town Revival
Pouring at the Ride In, Drive In, Run What You Brung event at Goose Creek Airport.
August 18, 2026
Waltrip Brands and the Charlotte Auto Show announce a partnership
Two Charlotte-area brands with deep automotive and motorsports roots join forces.
August 1, 2026
Michael Waltrip Brewing and the Winston-Salem Dash enter a promotional partnership
The beer line expands into the North Carolina Triad with a Minor League Baseball tie-in.
July 22, 2026
Michael Waltrip to appear at Piedmont Triad International Airport
A fan appearance at PTI marks the brewing company's growth into the Triad.
July 10, 2026
Waltrip Brands and the Sport Fishing Championship announce a partnership
Media, promotion, and a collaborative beer with the Sport Fishing Championship.
July 2, 2026
Michael Waltrip Brewing and Famous Toastery launch a breakfast-inspired beer
A first-of-its-kind beer with the North Carolina breakfast chain.
June 16, 2026
Tony Schumacher Night at the Pins & Friends signature bar
Fans gather ahead of NHRA race weekend in Bristol.
June 5, 2026
World Footbrake Challenge kickoff party at the Pins & Friends signature bar
Racers, teams and fans open race week in downtown Bristol.
June 4, 2026
Stars from NFL, pro wrestling and NASCAR back Caleb Costner at Nashville
A multi-brand, star-studded sponsorship for the Craftsman Truck Series race.
May 22, 2026
Michael Waltrip joins the Nashville Kats ownership group
The Waltrip name expands into pro sports, entertainment and fan engagement.
May 19, 2026
Race week party at the Eleven Lakes signature bar
A Charlotte-area gathering ahead of the Coca-Cola 600 weekend.
May 18, 2026
Drag racer Scott Klingler to appear at Severna Park Taphouse
A fan meetup with a 50th Anniversary COPO Camaro on display.
May 14, 2026
Viking Motorsports, Fast Stop and Michael Waltrip Brewing partner for Nashville
A race-weekend partnership for the NASCAR weekend at Nashville Superspeedway.
May 13, 2026
Michael Waltrip Brewing expands to West Virginia
A distribution deal brings the beer line to the state for the first time.
May 8, 2026
A new Michael Waltrip signature bar opens at Eleven Lakes Brewing
The branded bar concept comes to Cornelius, North Carolina.
May 4, 2026
Michael Waltrip Brewing partners with Duck River Raceway Park
Support for the quarter-mile dirt track in Wheel, Tennessee.
April 28, 2026
Michael Waltrip Brewing expands distribution to Charlotte and Greensboro
New distributor agreements grow the brand across North Carolina.
April 21, 2026
Country artist Todd Cameron joins Michael Waltrip Brewing as brand ambassador
A music and brand partnership with the Nashville-based artist.
April 13, 2026
Michael Waltrip Brewing partners with Caleb Costner
An associate sponsorship of the No. 93 Costner Motorsports truck.
April 7, 2026
Michael Waltrip Brewing brings a full-throttle fan experience to Bristol race week
Events and appearances around the Food City 500 weekend.
April 3, 2026
One audience, many businesses, built around Michael Waltrip
Waltrip Brands is a house of businesses that share a single following, with room to grow.
March 20, 2026
Michael Waltrip Brewing extends its drag racing sponsorship
A multi-race winning program with driver Scott Klingler continues.
March 17, 2026
Waltrip Media Group opens the door to brand partners
A media and partnership platform built for storytelling, content and collaboration across the Waltrip channels.
March 12, 2026
Bristol Sunshine pours bright
A Helles-style ale with tangerine and orange notes, named for a town that knows how to have a good time.
March 5, 2026
Michael Waltrip Brewing extends its partnership with Tommy D'Angelo Racing
A fifth consecutive season together through 2026.
March 2, 2026
Wear the heritage
Apparel, merchandise and licensed goods carrying the Waltrip name and the racing story behind it.
March 1, 2026
Governors Golden Ale, brewed with Austin Peay
A smooth, approachable golden ale made in collaboration with Austin Peay State University.
February 26, 2026
Michael Waltrip Brewing finds a Bristol home at Pins & Friends
A signature bar brings the brewery's beers to downtown Bristol, Tennessee.
February 18, 2026
Michael Waltrip signature bar opens at Pins & Friends in Bristol
The brand's new Bristol home, a branded signature bar concept.
February 18, 2026
Tony Schumacher joins the Waltrip roster
The NHRA Top Fuel champion partners with Waltrip Brands across content and events.
February 2, 2026