Tony Schumacher joins the Waltrip roster

Waltrip Brands has partnered with NHRA Top Fuel champion Tony Schumacher. His content runs across the Waltrip channels and his own, so a single appearance reaches two audiences at once.

That is the model for the sports and entertainment side of the business. The brand attaches a real name with a real following, and both sides gain reach they could not buy alone.

Expect Schumacher across race weekends, brand events and the kind of behind-the-scenes content that turns a sponsorship into a story.